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Your Local Milwaukee Independent Insurance Agency

Frey-Rude & Associates, Inc. specializes in Auto/Car Insurance, Homeowners Insurance, Business/Commercial Insurance, and Life Insurance.

Established in 1975 as an independent insurance agency, Frey-Rude & Associates is committed to providing quality products and services to our clients through insurance companies that have stable and competitive products. Contact us for you personal insurance, business insurance, or life insurance needs today!

Find Out How Much You Can Save Today

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Recent News & Updates

Life Insurance: 5 Signs You Might Be Underinsured

Life rarely stands still. You may have gotten married, welcomed a child, bought a home, or moved up in your career since you first bought life insurance. If your policy has not changed with your life, your family could be counting on a benefit that no longer fits their needs. These five warning signs show when coverage may be too low. Sign #1: Your Income...

New Year Business Insurance Checklist

Is Your Company Really Protected? A new year is the perfect time for businesses to run a quick “audit” of their insurance program. Over the past twelve months, your company may have opened a new location, hired more staff, bought equipment, or added services. If your coverage has not kept pace, one loss could disrupt everything you have built. Start With An Annual Coverage Audit...

Common Insurance Myths Debunked

What Your Friend on Social Media Got Wrong! Everyone has that friend who becomes an instant expert after watching a short video or reading a headline. Insurance myths travel fast, and they can cost real money when a claim happens. Clearing up a few of the most common myths helps you choose better protection and avoid unpleasant surprises. Myth #1: Red Cars Cost More to...

Is Whole Life Insurance a Good Investment in 2026?

Market headlines can swing from record highs to recession fears in a single week. In that environment, many people look for stable, long-term options that protect their family and build value over time. Whole life insurance is often marketed as a way to do both, but it is important to understand how it really works before treating it as an investment. How Whole Life Insurance...

Specializing In Erie Insurance

Erie Insurance has been helping customers since 1925 with their auto, home, business, and life insurance needs.